© 2006 Steven Robiner LOHAS
Lifestyles of Health and Sustainability (LOHAS) describes a $209 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The LOHAS Marketplace serves a consumer movement identified by sociologist and author Paul H. Ray, Ph.D. Dr. Ray found a group of educated consumers he calls "Cultural Creatives," who make conscientious purchasing and investing decisions based on social and cultural values. They represent a sizable group, as approximately 19 percent of the adults in the U.S are currently considered LOHAS consumers. This consumer base is also enjoying tremendous growth worldwide. They worry about the environment, want products to be produced in a sustainable way and spend money to advance what they see as their personal development and potential.

It may appear that the five LOHAS sectors have little in common:

  • Sustainable Economy
  • Healthy Lifestyles
  • Ecological Lifestyles
  • Alternative Healthcare
  • Personal Development
The interconnections between global economies, cultures, environments, and political systems play a large role in the holistic worldview of the typical LOHAS Consumer, but equally important are the interconnections of mind, body and spirit within individuals.

 
Audra Dax, Petra Steinke

Affiliation with Los Angeles-based bamboo Marketing
We maintain close working relationships with our partner bamboo Marketing TM in Los Angeles, USA. Thus, our clients can depend on an international close-knit network of contacts and we are able to offer both our clients and the media a wealth of experience combined with a personal approach to each account. bamboo Marketing specializes in the promotion of LOHAS (Lifestyles of Health and Sustainability) clientele and is dedicated to the expansion of sustainable lifestyles, social and cultural exchange, human and animal rights, education, the arts, and the success of eco-friendly enterprise. This affiliation allows clientele from both agencies to enjoy wider international exposure with their target audience and fosters increased exchange between American and European interests.

SPEAKING ENGAGEMENTS
9. International Retail Congress "STORES 2006" for retail business, store design and POS-strategies, Bad Homburg, Germany. Stores2006.pdf
Speaker: Petra Steinke, NEWSBROKER® Public Relations: "LOHAS – Lifestyles of Health and Sustainability: is the retail geared up to the new consumer habits?"
November 6/7 2006 - Steigenberger Hotel Bad Homburg
management forum, Bad Homburg Germany.
ACT Responsible | THE EXPO THAT CHANGES YOU FROM INSIDE, 55th International Advertising Festival Cannes, France
"Lifestyles of Health and Sustainability (LOHAS) - It may be the biggest market you‘ve never heard of"
Speaker: Petra Steinke, NEWSBROKER® Public Relations
June 19 2008, 5pm
Palais des Festivals Hall Riviera, Cannes, France conferences ACT Responsible
"GREEN MARKETING is good for you. And for your sales!"
Speaker: Petra Steinke, NEWSBROKER® Public Relations
March 25 2010, 7pm
Media Garden Hotel, Valbonne, France
On invitation to Riviera Business Club WWW.bccriviera.com
NEWSBROKER® Public Relations is partner of ACT Responsible initiative - Advertising Community Together - a non-profit initiative. Its goal is to federate, promote and inspire responsible communication on sustainability, equitable development and social responsibility. ACT Responsible shows how advertising professionals from all continents can use their core talent - creativity - to play a significant role in addressing today's crucial world issues. The Expo, ACT Responsible’s traveling exhibition, features a collection of current ads illustrating the main issues of Sustainable Development, ranging from an environmental to a social scope. The Expo showcases the best of socially responsible advertising campaigns during the annual CANNES LIONS International Advertising Festival and around the world. Since 2001, ACT Responsible has collected 4000 advertising campaigns from 300 agencies in 70 countries. WWW.act-responsible.org