Cannes 14.10.2026: MIPCOM CANNES 12-15 October 2026, a week of major announcements, new partnerships and high-level industry conversations has demonstrated how the global TV and digital entertainment industry is harnessing disruption and developing new opportunities for growth. Established big media players met with a new wave of creators, brands, platforms AI and technology companies, opening up fresh sources of IP, investment and commercial opportunity.

The market welcomed 10,100 delegates, including 3,150 buyers, from 104 countries the top ten being the US, UK, France, Germany, Turkey, Canada, Spain, Italy, Japan and India. MIPJUNIOR, held over the weekend ahead of the main market, brought together 600 participants, including 165 buyers. The next edition will take place in Cannes from 18 21 October 2027.

Against a backdrop of industry consolidation and changing business models, MIPCOM CANNES saw major international deals, new partnerships and product launches, reflecting both the strength of the established content business and the opportunities emerging around it.

International business and major announcements in focus

The market also hosted significant industry conversations. Jeff Zucker and Marco Bassetti delivered their first joint keynote following the Banijay Entertainment and All3Media merger, while David Decker gave his first interview as President of Skydance Content Sales to MIPCOM Daily News. Bela Bajaria, Netflix's Chief Content Officer, was also honoured with the Variety Vanguard Award, recognising her leadership and impact on the global entertainment industry. These announcements reflected both the strength of the established international content business and the new models emerging around it.

New players, new business models and new opportunities

The market also highlighted the increasingly connected nature of the global industry, with established entertainment businesses joined by platforms, brands, agencies, creators and AI companies. YouTube returned with an expanded presence, alongside companies including dentsu, Meta and TikTok, as well as creator-led businesses and AI innovators. This reflects four areas of growth for MIPCOM: brands, AI, verticals, and creators all bringing new buyers and distribution models, new sources of IP and creativity, and new commercial partnerships into the marketplace. The introduction of MIP BrandWorks, with dentsu as its first Headline Partner, created new opportunities to connect brands and agencies with producers, studios and creators. The MIP BrandWorks CXO Summit brought leaders from media, technology, brands, agencies, creators, studios and AI companies together to explore how they can develop intellectual property, finance content and build commercial partnerships, with a focus on turning new ideas into action.